The picturesque town in Surrey has a population of 75,000 and its cobbled high street has attracted retailers and shoppers in their droves.
Guildford has come top of the Experian survey based on data about the levels of consumer spending, household income, demographics, and the penetration of online retailing.
Retailers and coffee shops have reported roaring trade in Guildford, while John Lewis has identified the town as a location where it would desperately like to open a department store.
Shops in Guildford include House of Fraser, Hugo Boss, and Armani.
The Experian survey, which excluded central London, ranked Guildford ahead of Kingston upon Thames, Tunbridge Wells, Reading and Harrogate. It found Guildford attracted an annual retail spend of £900m, with 6,878 households with incomes of between £100,000 and £150,000.
Source – Telegraph 18th August 2013